YOUTUBE : EXPERIENTIAL + SOCIAL

The ‘More Than Just Viewers’ Challenge Pods.

We were asked to work on a B2B invite only YouTube event, that would encourage influential marketing execs to use YouTube a lot more in their marketing comms.

We created 6 bespoke ‘YouTube Challenge Pods’ to entice small groups of the marketing VIPs to step inside and interact with a series of fun YouTube style challenges, such as - ‘Whisper Challenge’, ‘Accent Challenge’, ‘Try Not To React Challenge’, ‘Finish the Lyrics’, ‘Tongue Twister’ and ‘Blindfolded Art Challenge’.

The challenger’s videos were uploaded to YouTube and shared.

The challenge pods were a huge success with the audience of influential marketers and agencies across London and Manchester, so they were then taken on tour visiting chosen B2B HQ’s across the UK. Lots of LOLs!