Research shows that talking about your depression is often the way to defeat it. But the problem is, depression stops you talking. This idea brings the struggle to life.
The campaign ran across national cinema, outdoor and online through social channels. The film was shot with director Youness Benali.
Results:
We're two award-winning senior conceptual creatives who have worked at some of the biggest agency networks in the world and some small ones too.
Our work is truly integrated across social, ATL, earned, content. We've worked for a variety of categories; FMCG, tech, sport, healthcare, automotive, energy, entertainment, TikTok.
A wise ECD once said "You just want a team to come in and f**king smash it". Hello, that's us.