For the first time in 16 years Original Source wanted to advertise on TV.
We presented numerous ideas based on the brand’s #packmorein positioning, including people falling through fruit, floating bubbles and confused Italian lemon farmers, but the one that was bought was probably the simplest; packing more into the screen.
Our brief for a director was to find someone who could create the bastard child of a phrenetic brand ad and a music video.
The budget was tight, but Director & VFX specialist Jonathan Irwin managed to pack in the goods and the brand reached its 20% value growth target as a result of the campaign.
We're two award-winning senior conceptual creatives who have worked at some of the biggest agency networks in the world and some small ones too.
Our work is truly integrated across social, ATL, earned, content. We've worked for a variety of categories; FMCG, tech, sport, healthcare, automotive, energy, entertainment, TikTok.
A wise ECD once said "You just want a team to come in and f**king smash it". Hello, that's us.