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PHILIPS ONEBLADE : TV + SOCIAL

We led the development of a global campaign for Philips OneBlade, the razor that enables users to create their own facial hairstyle by trimming, edging, and shaving.

 

The concept aimed to celebrate the diversity of men's facial hairstyles by assigning unique names to each style, a creative approach not previously explored by other shaver brands. With the Philips OneBlade, individuals can truly embrace and personalize their look.

 

We worked with Ogilvy and POSSIBLE in London to create the TVCs, and the team at Social.Lab/Amsterdam for social.

 

 

 

 

 

 

 

 

 

ABOUT US

We're two award-winning senior conceptual creatives who have worked at some of the biggest agency networks in the world and some small ones too.

Our work is truly integrated across social, ATL, earned, content. We've worked for a variety of categories; FMCG, tech, sport, healthcare, automotive, energy, entertainment, TikTok.

A wise ECD once said "You just want a team to come in and f**king smash it". Hello, that's us.