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Matt & Deen
TGI FRIDAYS : SHOW YOUR STRIPES

(TGI)Fridays is the land of the free spirit - a place that lets you celebrate who you really are, with a cocktail in hand.

 

I worked on a rebrand and relaunch campaign that celebrates and empowers people being unashamedly open about who they are, with their particular stripes on show.

 

The creative evolves the Fridays stripes from a symbol of heritage, into a more modern symbol of liberation and expression.

 

 

 

 

 

 

 

 

TurnUpYourFlavour

 

TurnUpYourFlavour

 

TurnUpYourFlavour

 

TurnUpYourFlavour

ABOUT US

We're two award-winning senior conceptual creatives who have worked at some of the biggest agency networks in the world and some small ones too.

Our work is truly integrated across social, ATL, earned, content. We've worked for a variety of categories; FMCG, tech, sport, healthcare, automotive, energy, entertainment, TikTok.

A wise ECD once said "You just want a team to come in and f**king smash it". Hello, that's us.