It's a sad fact that Millions of Britons spend Easter holiday weekend DIYing, with only half actually finishing their project.
However, Wickes are all about ‘doing things right’, so we thought it was about time they told Britons to ‘do Easter right’ ... by telling them not to DIY at all.
Our Wickes Buy Now Do It Later Sale launched on Channel 4 over Easter weekend with an ad break takeover featuring comedian Dom Joly who responded to the ads around our “sale”.
In bespoke, interstitial 5 second ads he suggested non-DIY things the viewer should do, relating to the previous ad.
The ads, shot with comedy director Nick Jones, smashed their targets:
Wickes ended up with their highest ever weekend of sales - and a 250% increase in foot traffic in-store.
We're two award-winning senior conceptual creatives who have worked at some of the biggest agency networks in the world and some small ones too.
Our work is truly integrated across social, ATL, earned, content. We've worked for a variety of categories; FMCG, tech, sport, healthcare, automotive, energy, entertainment, TikTok.
A wise ECD once said "You just want a team to come in and f**king smash it". Hello, that's us.